History

History
1955 The company was founded as a private company by Yoshimasa Tsunoda, father of the current president.
He delivered products to barbers and beauty salons by bicycle and motorbike.
Then he started manufacturing and selling a two-type permanent wave agent.
1965 The company was incorporated as Merry Bihatsuryo-Honpo Co., Ltd.
1967 The company developed hair creams and color creams.
It started the production and selling of permanent wave agents under the Piko brand, etc.
1968 The company developed and started selling shampoos and conditioners.
1969 The company developed and started selling hair sprays (setting agents).
1970 The development of a shampoo for pets started.
This product was sold under the name of Miracle Coat.
1973 The company developed a colorless soap under the name of Honey Soap.
1976 The company name changed to Merry Do Beauty Products Co., Ltd.
Masahiro Tsunoda became President.
1989 Merry Do Cosmetics Co., Ltd., an associate company for selling the company’s products, was established, with Masahiro Tsunoda as President.
The company started selling cosmetics for the general consumer market.
It also developed and started selling cysteine perming agents with
the application of amino acids.
1990 The factory moved to Nakagou-cho, Kitaibaraki-shi, Ibaraki-ken from Hyakunin-cho, Shinjuku-ku, Tokyo. (Site area is 12,000 m2)
1991 Mud Products Co., Ltd. Japan was established, with Masahiro Tsunoda as President.
It developed esthetic products for hair with the application of mud for
the first time in Japan.
Hair Esthete is a registered trademark of Merry Do Beauty Products Co., Ltd.
1992 The company fully launched contracted OEM.
It started the development of basic skin care products and cosmetics for the esthetic industry.
1996 The company started the development of esthetic products for pets in conjunction with A.D.Prince Paris in France.
Pet Esthé® is a registered trademark of Merry Do Beauty Products Co., Ltd.
2005 Merry Do Shanghai International Co., Ltd. in Shanghai, China was established.
It was solely funded by Merry Do Beauty Products in Japan and entered the Chinese market on a large scale.
2011 The company started selling organic products under the name of Mud Hair Esthe Organic Series.
2013 Organic Earth Co., Ltd., an associate company for selling organic products,
with Masahiro Tsunoda as President, was established.
The Paris Liaison Office of Merry Do Beauty Products Co., Ltd.
as an information office was established.

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